Duty Of Care: Protecting Children In War

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July 27, 2015 by socialaction2014

SIGN THE PETITION NOW TO PROTECT CHILDREN IN WAR: http://warchild.campaignion.org/helpVideo: Warning graphic content

scenarios in this innovative, gaming-style video are drawn from
real-life testimonies of children in War Child’s projects across Africa
and the Middle East, who have witnessed and experienced the most
unacceptable violations to their rights.

The HELP campaign is urging reform in the humanitarian system which currently neglects the needs and rights of children in war.

You can sign the HELP campaign petition at http://warchild.campaignion.org/help

hard-hitting ‘Duty of Care’ video is at the forefront of War Child UK’s
HELP campaign. It subverts first person shooting games by showing the
horror of war through the eyes of Nima, a nine-year-old girl.

creative team behind the video were Heydon Prowse from BBC3’s The
Revolution Will Be Televised, Creative Directors Guy Davidson and Daniel
Clarke from London-based agency TOAD, Director Daniel Luchessi and the
post production team at H&O and OgilvyOne.

The purpose of the
campaign video is to engage people to sign the petition which calls on
the UK Government to become champions for children in war, such as those
Nima represents in the video.

Providing protection can reduce
and prevent atrocities against children. Yet a shocking new statistic
released by War Child UK reveals that less than 3% of humanitarian
funding is spent on protecting children in war zones, despite them
making up more than 50% of the population.

The campaign is
targeting the upcoming World Humanitarian Summit to ensure that this
unjust disparity is addressed. The greater the level of support, the
more difficult it becomes to ignore the protection of children in war
when world leaders meet at the World Humanitarian Summit next May.

Child UK knows, from over two decades of expertise in the field, that
child protection interventions in war save lives and that children and
their families prioritise their safety and education above even the most
basic needs such as food and shelter.

The simple truth is, whilst food, water and shelter are daily necessities, they do not keep a child in war safe from harm.

medical kit in the video demonstrates that these tangible forms of aid
are offering a cure to only part of the problem – they cannot treat
trauma, and they cannot stop the violent acts that cause the trauma in
the first place.

2014 was the worst year on record for children
in conflict and 2015 has seen further deterioration; being dubbed the
‘year of fear for children’ by UN Envoy for Education, and former UK
Prime Minister, Gordon Brown.

The landmark summit, which will
determine the fates of millions of children worldwide, takes place in
Istanbul next May and is an initiative of United Nations
Secretary-General Ban Ki-moon who stated: “The world is changing, and we
need to make sure we change with it to meet the needs of those affected
by crisis in a timely and effective manner… The number of people in
need of humanitarian assistance around the world has doubled in just ten

He has called on UN member states to “aim high” and
said the World Humanitarian Summit is “a major opportunity to align
major global commitments to support the world’s most vulnerable people.”

Child is calling upon the UK Government to seize this unique
opportunity and use its influence to prevent grave violations occurring
against children in conflict emergencies.

The HELP campaign aims
to unite thousands of people behind this goal and asks them get behind
the campaign by signing an online petition.

You can sign the HELP campaign petition at http://warchild.campaignion.org/help


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